How organizations handle incoming phone calls can often determine whether or not a prospect turns into an opportunity for new business. For existing customers, the level of service they receive during a call can be as critical to retaining them as the quality of your products. Most callers have a specific agenda, and it is the responsibility of the person answering the call to be able to direct them to the appropriate team member.
Most contract manufacturers service a wide variety of markets making it even more challenging for their receptionists. This is especially true for bender/rollers. Outside of standard angle or blowpipe rings (is that with or without punched holes?) and lock seam pipe, most orders are from custom requests for steel bending.
Fortunately, callers are more educated today by courtesy of internet searches and company web-sites, and they are prepared with keywords that can immediately help you identify the product or service they need.
Still, to fully develop the relationship, it is valuable to continue to engage the caller for more details. Tube bending, for example, has several different applications. Original Equipment Manufacturers may be looking for component parts for agricultural equipment while architects may be designing spiral stairs that are exposed and subject to high quality standards.
Furthermore, you may also recognize a project from the material specifications. W27 x 102 beams rolled the easy way is not necessarily a common inquiry, and most likely, you already have something in your system associated with it. Meanwhile, W6 x 20 beams rolled the hard way to a tight radius are commonly used as ribs for tunnel supports.
There are plenty of other key phrases and pieces of information that can help you better serve your prospects or customers order steel bending, but you need to listen for them.