General Motors wanted a hot display—actually a hot-wheels display–to showcase the world premier of its all–new Chevrolet Camaro at the 2011 Chicago Auto Show, February 11 through February 20, 2011.
Working closely together, Chicago Metal Rolled Products and Chicago Scenic Studios—in the course of just one week–fabricated a twenty-foot-tall, orange, hot-wheels track scaled to the full-size convertible at the base of the track. Chicago Metal’s plate rolling of aluminum, 8-foot-wide and ¼ inch thick, required helical bending, compound bending, off axis bending, and multi-radius bending (with some very tight radii). Chicago Scenic’s fabrication required fit-up, welding, painting, transporting and erecting of the display, all to meet this demanding schedule—a hot job by any measure.
The GM display uses 3D photography and social media to allow attendees to win a new Camero by out-jumping competing show visitors. You can see us leaping at http://social-gen.com/chevy/cs.php?u=e2DB9.